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A DAY IN THE LIFE OF PARKER ALEC CROSS

By Andy Earl

9:00 p.m.- I step into the lair of UVU student/photographer/cinematographer Parker Alec Cross.  It looks as if a camera bag has vomited its contents across the room.  The floor is littered with everything from 19th century literature to snowboarding equipment. Cans of Red Bull rightly take their place among the mix, some long since emptied and others still full and ready for consumption.

A disheveled Parker sits atop his twin sized bed in the corner with laptop in hand.  This is his position for several days when it come time to release a project he has been putting out for the past two winter seasons: “Wasatch: The Official Production Podcast”.

He angles the screen so I can see what he has put together for this episode, and I sit and watch, appreciating the quality of such a low budget production.  Low budget doesn’t imply a small work load, it means a heavier work load.  He talks of plans for the next episode and I notice the lack of sleep showing in his face.  Once he gets on a roll, the project will lock him away in his room for multiple days, only to surface for Little Caesar’s Hot and Ready pizza for sustenance. When all is said and done he publishes his work to Vimeo.com and the iTunes Music Store.

The New Media is transforming the way people get their news and entertainment, so distributing virally is the most effective way for up and coming talent. “I guess the biggest reason why I chose new media is because there is so much potential in it”, stated Cross. “My major at UVU (Digital Media) is intensely focused on new media distribution and has a really good infrastructure for learning how to do it effectively so I just ran with it. I feel like I am ahead of the pack in a lot of ways.”

The most difficult part of the whole project is going out day after day, hoping to compile decent and compelling footage.  Each day is a gamble, and there is no guarantee all the work will provide a worthwhile clip of video.